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Genius of AND. Embrace both extremes on a number of dimensions at the same time. Instead of choosing a OR B, figure out how to have A AND B-purpose AND profit, continuity AND change, freedom AND responsibility, etc.

James C. Collins

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James C. Collins
Age: 66
Born: 1958
Born: January 25
Author
Businessperson
Journalist
Writer
Boulder
Colorado
Responsibility
Profit
Purpose
Embrace
Freedom
Figure
Business
Figures
Continuity
Change
Number
Etc
Time
Genius
Choosing
Instead
Dimensions
Numbers
Extremes

More quotes by James C. Collins

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The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.
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Managing your problems can only make you good, whereas building your opportunities is the only way to become great.
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Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.
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Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great.
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Focusing solely on what you can potentially do better than any other organization is the only path to greatness.
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Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.
James C. Collins
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You can't manufacture passion or motivate people to feel passionate. You can only discover what ignites your passion and the passions of those around you.
James C. Collins
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Indeed, the real question is not, Why greatness? but What work makes you feel compelled to try to create greatness? if you have to ask the question, Why should we try to make it great? Isn't success enough? then you're probably int he wrong line of work.
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Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step.
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True leadership has people who follow when they have the freedom not to.
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How can you succeed by helping others succeed? We succeed at our very best only when we help others succeed.
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Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best.
James C. Collins
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In a world of constant change, the fundamentals are more important than ever.
James C. Collins
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Get keep right people.
James C. Collins
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The inner experience of fallure is totally different than failure. Going to fallure means 100% commitment - you leave nothing in reserve, no mental or physical resource untapped, you never give yourself a psychological out. Failure means making a decision to let go, to be less than 100% committed, when confronted by fear, pain and uncertainty.
James C. Collins
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A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable. A visionary company doesn't simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement it does both to an extreme.
James C. Collins
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The people who don't have a great life are the ones who settle for a good one.
James C. Collins
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Most people will look back and realize they did not have a great life because it's just so easy to settle for a good life.
James C. Collins
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You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, AND at the same time, have the discipline to confront the most brutal facts of your current reality, whatever they might be.
James C. Collins
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The signature of mediocrity is chronic inconstancy. The signature of greatness is a disciplined and consistent focus on the right things.
James C. Collins