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Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.

James C. Collins

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James C. Collins
Age: 66
Born: 1958
Born: January 25
Author
Businessperson
Journalist
Writer
Boulder
Colorado
Left
Perpetuate
Mediocrity
Motivated
Marketing
Build
Behinds
Behind
Fear

More quotes by James C. Collins

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In determing the right people, the good-to-great companies placed greater weight on character attributes than on specific educational background, practical skills, specialized knowledge, or work experience.
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I am completely Socratic.
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The critical question is not whether you'll have luck, but what you do with the luck that you get.
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Indeed, the real question is not, Why greatness? but What work makes you feel compelled to try to create greatness? if you have to ask the question, Why should we try to make it great? Isn't success enough? then you're probably int he wrong line of work.
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I've never found an important decision made by a great organization that was made at a point of unanimity. Significant decisions carry risks and inevitably some will oppose it. In these settings, the great legislative leader must be artful in handling uncomfortable decisions, and this requires rigor.
James C. Collins
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If I'm going really, really fast, I can do a page of finished text a day, on average.
James C. Collins
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Don't take care of your career. Take care of your people. They will take care of your career.
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The x factor of a great leader is humility combined with will.
James C. Collins
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In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
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Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great.
James C. Collins
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You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, AND at the same time, have the discipline to confront the most brutal facts of your current reality, whatever they might be.
James C. Collins
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The secret to a successful retirement is to find your retirement sweet spot. The sweet spot is where your passions, what you do best, and what people will pay you to do overlap.
James C. Collins
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Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best.
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Growth! is not a Hedgehog Concept. Rather, if you have the right Hedgehog Concept and make decisions relentlessly consistent with it, you will create such momentum that your main problem will not be how to grow, but how not to grow too fast.
James C. Collins
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Get keep right people.
James C. Collins
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There is a sense of exhilaration that comes from facing head-on the hard truths and saying, We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.
James C. Collins
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In a world of constant change, the fundamentals are more important than ever.
James C. Collins
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The people who don't have a great life are the ones who settle for a good one.
James C. Collins
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In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a prequel. Good to Great is about how to turn a good organization into one that produces sustained great results. Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.
James C. Collins
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Most people will look back and realize they did not have a great life because it's just so easy to settle for a good life.
James C. Collins