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Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.

James C. Collins

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James C. Collins
Age: 66
Born: 1958
Born: January 25
Author
Businessperson
Journalist
Writer
Boulder
Colorado
Great
Good
Vast
Marketing
Companies
Remain
Majority
Enemy
Company

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The inner experience of fallure is totally different than failure. Going to fallure means 100% commitment - you leave nothing in reserve, no mental or physical resource untapped, you never give yourself a psychological out. Failure means making a decision to let go, to be less than 100% committed, when confronted by fear, pain and uncertainty.
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The signature of mediocrity is chronic inconstancy. The signature of greatness is a disciplined and consistent focus on the right things.
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Change your practices without abandoning your core values.
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You can't manufacture passion or motivate people to feel passionate. You can only discover what ignites your passion and the passions of those around you.
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Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step.
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Not one of the good-to-great companies focused obsessively on growth.
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In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
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Mediocrity results first and foremost from management failure, not technological failure.
James C. Collins
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It's what you do before you are in trouble, so that you can be strong when people most need you.
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True leadership has people who follow when they have the freedom not to.
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Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great.
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Good-to-great companies set their goals and strategies based on understanding comparison companies set their goals and strategies based on bravado.
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Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best.
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An organization is not truly great, if it cannot be great without you.
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To have a Welch-caliber C.E.O. is impressive.To have a century of Welch-Caliber C.E.O.'s all grown from the inside - well, that is one key reason why G.E. is a visionary company.
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Discipline should amplify creativity rather than stifle it.
James C. Collins
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How can you succeed by helping others succeed? We succeed at our very best only when we help others succeed.
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Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.
James C. Collins
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Indeed, the real question is not, Why greatness? but What work makes you feel compelled to try to create greatness? if you have to ask the question, Why should we try to make it great? Isn't success enough? then you're probably int he wrong line of work.
James C. Collins
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Start a 'Stop Doing' list. I'll leave it as an existential dilemma on whether to put that task on your To Do list
James C. Collins