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Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.

James C. Collins

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James C. Collins
Age: 66
Born: 1958
Born: January 25
Author
Businessperson
Journalist
Writer
Boulder
Colorado
Majority
Enemy
Company
Great
Good
Vast
Marketing
Companies
Remain

More quotes by James C. Collins

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The signature of mediocrity is chronic inconstancy. The signature of greatness is a disciplined and consistent focus on the right things.
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Get keep right people.
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The only way to remain great is to keep on applying the fundamental principles that made you great.
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In a world of constant change, the fundamentals are more important than ever.
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Building a visionary company requires one percent vision and 99 percent alignment.
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Not one of the good-to-great companies focused obsessively on growth.
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The inner experience of fallure is totally different than failure. Going to fallure means 100% commitment - you leave nothing in reserve, no mental or physical resource untapped, you never give yourself a psychological out. Failure means making a decision to let go, to be less than 100% committed, when confronted by fear, pain and uncertainty.
James C. Collins
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If we allow the celebrity rock-star model of leadership to triumph, we will see the decline of corporations and institutions of all types. The twentieth century was a century of greatness, but we face the very real prospect that the next century will see very few enduring great institutions.
James C. Collins
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Companies that change best over time know first and foremost what should not change.
James C. Collins
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I am completely Socratic.
James C. Collins
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Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best.
James C. Collins
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In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
James C. Collins
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The signature of mediocrity is chronic inconsistency.
James C. Collins
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The most effective leaders of companies in transition are the quiet, unassuming people whose inner wiring is such that the worst circumstances bring out their best. They're unflappable, they're ready to die if they have to. But you can trust that, when bad things are happening, they will become clearheaded and focused.
James C. Collins
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The signature of mediocrity is not an unwillingness to change. The signature of mediocrity is inconsistency.
James C. Collins
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There is a sense of exhilaration that comes from facing head-on the hard truths and saying, We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.
James C. Collins
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First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the product you develop or the financing, but the founding team.
James C. Collins
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Managing your problems can only make you good, whereas building your opportunities is the only way to become great.
James C. Collins
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An organization is not truly great, if it cannot be great without you.
James C. Collins
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Focusing solely on what you can potentially do better than any other organization is the only path to greatness.
James C. Collins