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Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.

James C. Collins

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James C. Collins
Age: 66
Born: 1958
Born: January 25
Author
Businessperson
Journalist
Writer
Boulder
Colorado
Enemy
Company
Great
Good
Vast
Marketing
Companies
Remain
Majority

More quotes by James C. Collins

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Growth! is not a Hedgehog Concept. Rather, if you have the right Hedgehog Concept and make decisions relentlessly consistent with it, you will create such momentum that your main problem will not be how to grow, but how not to grow too fast.
James C. Collins
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It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.
James C. Collins
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Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.
James C. Collins
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The essence of profound insight is simplicity.
James C. Collins
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Managing your problems can only make you good, whereas building your opportunities is the only way to become great.
James C. Collins
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I see the Baldrige process as a powerful set of mechanisms for disciplined people engaged in disciplined thought and taking disciplined action to create great organizations that produce exceptional results.
James C. Collins
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If we allow the celebrity rock-star model of leadership to triumph, we will see the decline of corporations and institutions of all types. The twentieth century was a century of greatness, but we face the very real prospect that the next century will see very few enduring great institutions.
James C. Collins
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Start a 'Stop Doing' list. I'll leave it as an existential dilemma on whether to put that task on your To Do list
James C. Collins
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The greatest leaders build organizations that, in the end, don't need them.
James C. Collins
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The signature of mediocrity is chronic inconsistency.
James C. Collins
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If I'm going really, really fast, I can do a page of finished text a day, on average.
James C. Collins
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We must reject the idea... Well-intentioned, but dead wrong... That the primary path to greatness in the social sectors is to become more like a business. Most businesses... Like most of anything else in life... Fall somewhere between mediocre and good.
James C. Collins
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It occurs to me,Jim,that you spend too much time trying to be interesting. Why don't you invest more time being interested? Collin's advice from John Gardner that he took to heart.
James C. Collins
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The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.
James C. Collins
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Good-to-great companies set their goals and strategies based on understanding comparison companies set their goals and strategies based on bravado.
James C. Collins
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You can't manufacture passion or motivate people to feel passionate. You can only discover what ignites your passion and the passions of those around you.
James C. Collins
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The critical question is not whether you'll have luck, but what you do with the luck that you get.
James C. Collins
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The signature of mediocrity is chronic inconstancy. The signature of greatness is a disciplined and consistent focus on the right things.
James C. Collins
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We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.
James C. Collins
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True leadership has people who follow when they have the freedom not to.
James C. Collins