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To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.

Jakob Nielsen

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Jakob Nielsen
Design
Unreliable
Attention
Reported
Future
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Use
Speculation
Easy
Users
Self
Claims
Speculations
Behavior
Interface
Pay
Interfaces

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The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.
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The best Web sites are better than Reality.
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Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.
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A bad website is like a grumpy salesperson.
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