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Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

Jakob Nielsen

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...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.
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What we learned is money doesn't grow on trees.
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Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be too large.
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On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault it's the designer's fault.
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A bad website is like a grumpy salesperson.
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At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.
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Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.
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Compared to 1999...we cannot quite declare victory, but we can declare progress.
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The best Web sites are better than Reality.
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Information Overload = information pollution
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To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
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Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.
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Ultimately, users visit your website for its content. Everything else is just the backdrop.
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