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The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.

Jacques Ellul

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Jacques Ellul
Age: 82 †
Born: 1912
Born: January 6
Died: 1994
Died: May 19
French Resistance Fighter
Philosopher
Sociologist
Theologian
University Teacher
Writer
Bordèu
Influence
Alone
Point
Moment
Favorable
Moments
Seize
Men
Propaganda
Effective
Mass

More quotes by Jacques Ellul

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The individual who is the servant of technique must be completely unconscious of himself.
Jacques Ellul
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Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.
Jacques Ellul
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In sum, thought and reflection have been rendered thoroughly pointless by the circumstances in which modern men and women live and act.
Jacques Ellul
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Propaganda does not aim to elevate man, but to make him serve.
Jacques Ellul
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To the ideal of high consumption and the downgrading of spiritual values corresponds a conception of injustice that centers exclusively on the problem of consumption and equality in consumption cannot be achieved except by violence.
Jacques Ellul
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When there is propaganda, we are no longer able to evaluate certain questions, or even to discuss them
Jacques Ellul
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Our civilization is first and foremost a civilization of means in the reality of modern life, the means, it would seem, are more important than the ends.
Jacques Ellul
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Because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.
Jacques Ellul
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The propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.
Jacques Ellul
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Philosophy which asserts that human experience repeats itself is ineffectual.
Jacques Ellul
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Thinking has become a superfluous exercise... purely internal, without compelling force, more or less a game.
Jacques Ellul
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I describe a world with no exit, convinced that God accompanies man throughout his history.
Jacques Ellul
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Fate operates when people give up
Jacques Ellul
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All human language draws its nature and value from the fact that it both comes from the Word of God and is chosen by God to manifest himself. But this relationship is secret and incomprehensible, beyond the bounds of reason and analysis.
Jacques Ellul
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Am I a pessimist? Not at all. I am convinced that the history of the human race, no matter how tragic, will ultimately lead to the Kingdom of God. I am convinced that all the works of humankind will be reintegrated in the work of God, and that each of us, no matter how sinful, will ultimately be saved.
Jacques Ellul
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Freedom is completely without meaning unless it is related to necessity, unless it represents victory over necessity.
Jacques Ellul
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The fact of knowing how to read is nothing, the whole point is knowing what to read.
Jacques Ellul
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Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.
Jacques Ellul
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The will of the world is always a will to death, a will to suicide. We must not accept this suicide, and we must so act that it cannot take place.
Jacques Ellul
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Mass media provides the essential link between the individual and the demands of the technological society.
Jacques Ellul