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The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.
Jacques Ellul
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Jacques Ellul
Age: 82 †
Born: 1912
Born: January 6
Died: 1994
Died: May 19
French Resistance Fighter
Philosopher
Sociologist
Theologian
University Teacher
Writer
Bordèu
Mass
Influence
Alone
Point
Moment
Favorable
Moments
Seize
Men
Propaganda
Effective
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Fate operates when people give up
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Almost always, it is the conviction that 'I am right' or 'my cause is the cause of justice' that triggers violence. That is, ...the moment propaganda does its work, violence is unleashed. And violence can be reduced by countering this propaganda.
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Because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.
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(Propaganda) proceeds by psychological manipulations, character modifications, by creation of stereotypes useful when the time comes - The two great routes that this sub-propaganda takes are the conditioned reflex and the myth
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Our civilization is first and foremost a civilization of means in the reality of modern life, the means, it would seem, are more important than the ends.
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It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.
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We have to admit that there is an immeasurable distance between all that we read in the Bible and the practice of the Church and of Christians.
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Prayer is not a discourse. It is a form of life, the life with God. That is why it is not confined to the moment of verbal statement.
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Philosophy which asserts that human experience repeats itself is ineffectual.
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The fact of knowing how to read is nothing, the whole point is knowing what to read.
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Human life as a whole is not inundated by technique. It has room for activities that are not rationally or systematically ordered. But the collision between spontaneous activities and technique is catastrophic for the spontaneous activities.
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The individual who is the servant of technique must be completely unconscious of himself.
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The propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.
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No technique is possible when men are free. Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being.
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Journalistic content is a technical complex expressly intended to adapt man to the machine.
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It is not true that the perfection of police power is the result of the state's Machiavellianism or of some transitory influence. The whole structure of society implies it, of necessity. The more we mobilize the forces of nature, the more must we mobilize men and the more do we require order.
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And an apprenticeship to whatever gadgetry is useful in a technical world
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The Holy Spirit alone can do this, the Holy Spirit alone can establish this link with one's neighbor.
Jacques Ellul
Propaganda begins when dialogue ends.
Jacques Ellul
Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.
Jacques Ellul
