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Mass media provides the essential link between the individual and the demands of the technological society.
Jacques Ellul
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Jacques Ellul
Age: 82 †
Born: 1912
Born: January 6
Died: 1994
Died: May 19
French Resistance Fighter
Philosopher
Sociologist
Theologian
University Teacher
Writer
Bordèu
Essential
Essentials
Demand
Mass
Link
Media
Provides
Society
Links
Individual
Technological
Demands
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Fate operates when people give up
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It is the multiplication of men who are exluded from working which provokes war. We ought at least to bear this in mind when we boast of the continual decrease in human participation in technical operations.
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The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.
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The individual who is the servant of technique must be completely unconscious of himself.
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It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.
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To the ideal of high consumption and the downgrading of spiritual values corresponds a conception of injustice that centers exclusively on the problem of consumption and equality in consumption cannot be achieved except by violence.
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The propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.
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When there is propaganda, we are no longer able to evaluate certain questions, or even to discuss them
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Philosophy which asserts that human experience repeats itself is ineffectual.
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Thinking has become a superfluous exercise... purely internal, without compelling force, more or less a game.
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The Holy Spirit alone can do this, the Holy Spirit alone can establish this link with one's neighbor.
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All human language draws its nature and value from the fact that it both comes from the Word of God and is chosen by God to manifest himself. But this relationship is secret and incomprehensible, beyond the bounds of reason and analysis.
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(Propaganda) proceeds by psychological manipulations, character modifications, by creation of stereotypes useful when the time comes - The two great routes that this sub-propaganda takes are the conditioned reflex and the myth
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Because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.
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Journalistic content is a technical complex expressly intended to adapt man to the machine.
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Belief is reassuring. People who live in the world of belief feel safe. On the contrary, faith is forever placing us on the razor's edge.
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For the word is dialectical in itself and at the same time is integrated into the whole of existence. By this I mean that the word is intended to be lived.
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I describe a world with no exit, convinced that God accompanies man throughout his history.
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Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.
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Science brings to the light of day everything man had believed sacred. Technique takes possession of it and enslaves it.
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