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Mass media provides the essential link between the individual and the demands of the technological society.

Jacques Ellul

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Jacques Ellul
Age: 82 †
Born: 1912
Born: January 6
Died: 1994
Died: May 19
French Resistance Fighter
Philosopher
Sociologist
Theologian
University Teacher
Writer
Bordèu
Demand
Mass
Link
Provides
Media
Links
Society
Technological
Individual
Demands
Essential
Essentials

More quotes by Jacques Ellul

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Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.
Jacques Ellul
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The individual who is the servant of technique must be completely unconscious of himself.
Jacques Ellul
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Journalistic content is a technical complex expressly intended to adapt man to the machine.
Jacques Ellul
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Human life as a whole is not inundated by technique. It has room for activities that are not rationally or systematically ordered. But the collision between spontaneous activities and technique is catastrophic for the spontaneous activities.
Jacques Ellul
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Fate operates when people give up
Jacques Ellul
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Technical civilization has made a great error in not suppressing death, the only human reality still intact
Jacques Ellul
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Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.
Jacques Ellul
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No technique is possible when men are free. Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being.
Jacques Ellul
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The fact of knowing how to read is nothing, the whole point is knowing what to read.
Jacques Ellul
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Almost always, it is the conviction that 'I am right' or 'my cause is the cause of justice' that triggers violence. That is, ...the moment propaganda does its work, violence is unleashed. And violence can be reduced by countering this propaganda.
Jacques Ellul
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Because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.
Jacques Ellul
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The will of the world is always a will to death, a will to suicide. We must not accept this suicide, and we must so act that it cannot take place.
Jacques Ellul
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In sum, thought and reflection have been rendered thoroughly pointless by the circumstances in which modern men and women live and act.
Jacques Ellul
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We have to admit that there is an immeasurable distance between all that we read in the Bible and the practice of the Church and of Christians.
Jacques Ellul
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To the ideal of high consumption and the downgrading of spiritual values corresponds a conception of injustice that centers exclusively on the problem of consumption and equality in consumption cannot be achieved except by violence.
Jacques Ellul
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Propaganda does not aim to elevate man, but to make him serve.
Jacques Ellul
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The propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.
Jacques Ellul
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Everyone has been taught that technique is an application of science.... This traditional view is radically false. It takes into account only a single category of science and only a short period of time
Jacques Ellul
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The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.
Jacques Ellul
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And an apprenticeship to whatever gadgetry is useful in a technical world
Jacques Ellul