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It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.

Jacques Ellul

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Jacques Ellul
Age: 82 †
Born: 1912
Born: January 6
Died: 1994
Died: May 19
French Resistance Fighter
Philosopher
Sociologist
Theologian
University Teacher
Writer
Bordèu
Makes
Propaganda
Scale
Scales
Technique
Mass
Media
Societal
Possible
Emergence
Use
Techniques

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The propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.
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The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.
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Almost always, it is the conviction that 'I am right' or 'my cause is the cause of justice' that triggers violence. That is, ...the moment propaganda does its work, violence is unleashed. And violence can be reduced by countering this propaganda.
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The individual who is the servant of technique must be completely unconscious of himself.
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Mass media provides the essential link between the individual and the demands of the technological society.
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Science brings to the light of day everything man had believed sacred. Technique takes possession of it and enslaves it.
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Everyone has been taught that technique is an application of science.... This traditional view is radically false. It takes into account only a single category of science and only a short period of time
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Human life as a whole is not inundated by technique. It has room for activities that are not rationally or systematically ordered. But the collision between spontaneous activities and technique is catastrophic for the spontaneous activities.
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Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.
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