Quote

Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both are forms of scapegoating, neither accomplishes anything.

J. M. Coetzee

Change background

T
T
T

Change font

TAGS & TOPICS

J. M. Coetzee
Age: 84
Born: 1940
Born: January 1
Author
Critic
Essayist
Librettist
Linguist
Novelist
Poet
Prosaist
Screenwriter
Translator
University Teacher
Writer
Cape Town
South Africa
John Maxwell Coetzee
Advertising
Accomplish
Scapegoating
Forms
Gullibility
Easily
Accomplishes
Turned
Advertisers
Neither
Unfortunately
Form
Heads
Anything
Consumers

More quotes by J. M. Coetzee

Image
Truth is not spoken in anger. Truth is spoken, if it ever comes to be spoken, in love. The gaze of love is not deluded. It sees what is best in the beloved even when what is best in the beloved finds it hard to emerge into the light.
J. M. Coetzee
Image
Was it serious? I don't know. It certainly had serious consequences.
J. M. Coetzee
Image
Unbelief is a belief.
J. M. Coetzee
Image
He continues to teach because it provides him with a livelihood also because it teaches him humility, brings it home to him who he is in the world. The irony does not escape him: that the one who comes to teach learns the keenest of lessons, while those who come to learn learn nothing.
J. M. Coetzee
Image
I want to find a way of speaking to fellow human beings that will be cool rather than heated, philosophical rather than polemical, that will bring enlightenment rather than seeking to divide us into the righteous and the sinners, the saved and the damned, the sheep and the goats.
J. M. Coetzee
Image
As for September 11, let us not too easily grant the Americans possession of that date on the calendar. Like May 1 or July 14 or December 25, September 11 may seem full of significance to some people, while to other people it is just another day.
J. M. Coetzee
Image
There is first of all the problem of the opening, namely, how to get us from where we are, which is, as yet, nowhere, to the far bank. It is a simple bridging problem, a problem of knocking together a bridge. People solve such problems every day. They solve them, and having solved them push on.
J. M. Coetzee
Image
Perhaps we invented the gods so that we could put the blame on them. They gave us permission to eat flesh. They gave us permission to play with unclean things. It's not our fault, it's theirs. We're just their children.
J. M. Coetzee
Image
In its conception the literature prize belongs to days when a writer could still be thought of as, by virtue of his or her occupation, a sage, someone with no institutional affiliations who could offer an authoritative word on our times as well as on our moral life.
J. M. Coetzee
Image
Let me say it openly: we are surrounded by an enterprise of degradation, cruelty, and killing which rivals anything the Third Reich was capable of, indeed dwarfs it, in that ours is an enterprise without end, self-regenerating, bringing rabbits, rats, poultry, livestock ceaselessly into the world for the purpose of killing them.
J. M. Coetzee
Image
Pleasure is hard to come by, but pain is everywhere these days, I must learn to subsist on it.
J. M. Coetzee
Image
From one seed a whole handful: that was what it meant to say the bounty of the earth.
J. M. Coetzee
Image
If it is indeed impossible - or at least very difficult - to inhabit the consciousness of an animal, then in writing about animals there is a temptation to project upon them feelings and thoughts that may belong only to our own human mind and heart.
J. M. Coetzee
Image
Censorship is not an occupation that attracts intelligent, subtle minds. Censors can and often have been outwitted. But the game of slipping Aesopian messages past the censor is ultimately a sterile one, diverting writers from their proper task.
J. M. Coetzee
Image
I tend to resist invitations to interpret my own fiction.
J. M. Coetzee
Image
Belief may be no more, in the end, than a source of energy, like a battery which one clips into an idea to make it run.
J. M. Coetzee
Image
It gets harder all the time, Bev Shaw once said. Harder, yet easier. One gets used to things getting harder one ceases to be surprised that what used to be hard as hard can be grows harder yet.
J. M. Coetzee
Image
That has always seemed to me one of the stranger aspects of literary fame: you prove your competence as a writer and an inventor of stories, and then people clamour for you to make speeches and tell them what you think about the world.
J. M. Coetzee
Image
Despair ... is like a gas, odourless, tasteless, without nourishment. You breathe it in, your limbs relax, you cease to care, even at the moment when the steel touches your throat.
J. M. Coetzee
Image
All creatures come into the world bringing with them the memory of justice.
J. M. Coetzee