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The most inspiring thing for me about Calvin Klein was how subversive the advertising's message was. That's what drove me in my creative process and also in my creating now. The new advertising campaign is Calvin Klein the way I see it today. It's also bringing back the kind of subversive element that I always saw in Calvin Klein's campaigns.

Italo Zucchelli

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Italo Zucchelli
Age: 59
Born: 1965
Born: June 4
Designer
Fashion Designer
Today
Campaigns
Back
Advertising
Klein
Thing
Message
Calvin
Kind
Inspiring
Subversive
Always
Creating
Drove
Creative
Campaign
Process
Bringing
Also
Element

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I saw what it means to work every weekend and every night, and I realized it doesn't work for me. It's not necessary. If you know what you want, you can achieve it without going crazy.
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Living in America has made me more practical. And, at the same time, exactly the opposite, because I'm very open to different ways of being and seeing that are completely not practical.
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I'm not inspired by space in that kind of futuristic sense, but I've never liked retro. Of course, we always get references from the past, but that doesn't mean that the clothes have to look like the past. We need to look forward, which is why I'm fascinated by new materials, technologies, techniques, and unusual ways to use colors or textures.
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In the past, people couldn't place me. They thought that I was Danish or English or French. They never got that I am Italian. I'm not typical, maybe because my visual education was very mixed. There was a lot of London in my aesthetic: The Face, i-D, British music, and a lot of British fashion . . . But I really enjoy this contrast.
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You don't do things for shock value anymore, because that's not even the language of today. At least, that's not what interests me. If I do it, it's because I want to see things in another way, not necessarily because I want to shock anybody.
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