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When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, I don't want to buy that. There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

Howard Stringer

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Howard Stringer
Age: 82
Born: 1942
Born: February 19
Businessman
Entrepreneur
Journalist
Television Producer
Cardiff
Wales
Sir Howard Stringer
People
Experiences
Technologies
Connected
Arrived
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Especially
Sat
Color
Marketing
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Retail

More quotes by Howard Stringer

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Japan can't get anything on the market very cheaply because it has a large, relatively highly paid workforce which you can't fire.
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When the digital world is really here, movies can be disseminated from satellite direct to homes and direct to small theaters in Mongolia and northern Russia and obscure places that the market for movies is going to grow and grow and grow.
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No other content company has Sony's intuitive grasp of technology and no other company has Sony's intimate understanding of the demands of content.
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For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.
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You will see a 3-D movie in a movie theater for the shared experience of it - or for a date, and so on. You don't all sit at home getting your entertainment in a vacuum.
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Video games lend themselves completely to 3-D.
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Frankly, I was surprised at how generous the Japanese press has been to the idea of a foreigner running Sony.
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In the digital world, he who hesitates is abandoned. So you have to generate 3-D excitement with as many devices as you can find.
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The American movie, in part because America's a melting pot, the cultural hodgepodge that America makes, generates movies that have appeal across all international boundaries. And that's really not true for most domestic film industries. It's no longer true of France and Italy, less true than it used to be of the U.K.
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The hardest thing about being at Sony was not the travel it was being divorced from the public and private life I had in New York. Travelling as much as I did, while I didn't lose connection with my friends, I lost a sense of belonging.
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I left the golden age of documentaries to go into the golden days of the 'CBS Evening News.' You could see that the audiences were eroding.
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Free is not an alternative. My company did not turn a profit last year.
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Sometimes Hollywood is a small town on the West Coast of America at the furthest point from everywhere else, and that can make it a little provincial and insular.
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