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When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, I don't want to buy that. There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

Howard Stringer

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Howard Stringer
Age: 82
Born: 1942
Born: February 19
Businessman
Entrepreneur
Journalist
Television Producer
Cardiff
Wales
Sir Howard Stringer
Especially
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Color
Marketing
Coming
Stores
Technology
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Blurred
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Glasses
Retail
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Experiences
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Introducing

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Frankly, I was surprised at how generous the Japanese press has been to the idea of a foreigner running Sony.
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The hardest thing about being at Sony was not the travel it was being divorced from the public and private life I had in New York. Travelling as much as I did, while I didn't lose connection with my friends, I lost a sense of belonging.
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For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.
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