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Sometimes you have to create the thing you want to be part of.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Thing
Teamwork
Create
Part
Sometimes

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Who wants a dream that's near-fetched?
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.
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The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who are being left behind. We cannot have an America that is only based on the wealthy.
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If you want to achieve widespread impact and lasting value, be bold.
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Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
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I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.
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Risk more than others think safe.
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.
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Starbucks represents something beyond a cup of coffee.
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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
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