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We are not in the coffee business serving people, we are in the people business serving coffee.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
People
Serving
Coffee
Business

More quotes by Howard Schultz

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Don't buy preground coffee.
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Business leaders cannot be bystanders.
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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.
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I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.
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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
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Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
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You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.
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We have a big opportunity in China. We think the number of stores here can rival the number in North America.
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The lifeblood of job creation in America is small business, but they can't get access to credit.
Howard Schultz
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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
Howard Schultz
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If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.
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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
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