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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Really
Larger
People
Sacrifice
Proud
Fight
Trust
Fighting
Part
Something

More quotes by Howard Schultz

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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
Howard Schultz
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
Howard Schultz
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We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.
Howard Schultz
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If you want to achieve widespread impact and lasting value, be bold.
Howard Schultz
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We are not in the coffee business serving people, we are in the people business serving coffee.
Howard Schultz
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Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
Howard Schultz
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Howard Schultz
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On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.
Howard Schultz
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Anybody can leverage celebrity for profit.
Howard Schultz
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You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
Howard Schultz
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
Howard Schultz
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.
Howard Schultz
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Customers must recognize that you stand for something.
Howard Schultz
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Success is best when it is shared.
Howard Schultz
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While their service is ending, our responsibility is just beginning!
Howard Schultz
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We think of Starbucks not as a coffee company but a media company.
Howard Schultz
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure
Howard Schultz
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
Howard Schultz
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
Howard Schultz
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In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
Howard Schultz