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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Something
Really
Larger
People
Sacrifice
Proud
Fight
Trust
Fighting
Part

More quotes by Howard Schultz

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Believe in your dreams and dream big. And then after youve done that, dream bigger.
Howard Schultz
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Sometimes the difference between winning and losing is will. The will to make it happen.
Howard Schultz
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Success is best when its shared
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The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard Schultz
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The entrepreneurial opportunity in America is alive and well.
Howard Schultz
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Howard Schultz
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While their service is ending, our responsibility is just beginning!
Howard Schultz
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It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
Howard Schultz
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Customers must recognize that you stand for something.
Howard Schultz
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
Howard Schultz
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Everyone must have a shot at the American Dream.
Howard Schultz
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A great business has to have a conscience. You have to know who you are and who you are not.
Howard Schultz
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The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who are being left behind. We cannot have an America that is only based on the wealthy.
Howard Schultz
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You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
Howard Schultz
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
Howard Schultz
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
Howard Schultz
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard Schultz
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You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
Howard Schultz
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I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream.
Howard Schultz