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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Fighting
Part
Something
Really
Larger
People
Sacrifice
Proud
Fight
Trust

More quotes by Howard Schultz

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You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
Howard Schultz
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
Howard Schultz
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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
Howard Schultz
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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Business leaders cannot be bystanders.
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If you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around.
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Customers have different need states and life experiences.
Howard Schultz
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
Howard Schultz
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
Howard Schultz
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
Howard Schultz
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
Howard Schultz
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
Howard Schultz
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
Howard Schultz
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It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
Howard Schultz
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My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.
Howard Schultz
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Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.
Howard Schultz