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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Proud
Fight
Trust
Fighting
Part
Something
Really
Larger
People
Sacrifice

More quotes by Howard Schultz

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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
Howard Schultz
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Customers must recognize that you stand for something.
Howard Schultz
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Customers have different need states and life experiences.
Howard Schultz
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In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
Howard Schultz
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Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.
Howard Schultz
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When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
Howard Schultz
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Sometimes the difference between winning and losing is will. The will to make it happen.
Howard Schultz
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
Howard Schultz
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
Howard Schultz
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I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
Howard Schultz
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The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Howard Schultz
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
Howard Schultz
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Social and digital media is a bullet train, and that bullet train is not coming home.
Howard Schultz
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
Howard Schultz
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Risk more than others think safe.
Howard Schultz
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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
Howard Schultz
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
Howard Schultz
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The entrepreneurial opportunity in America is alive and well.
Howard Schultz
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Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
Howard Schultz
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The challenge of the retail business is the human condition.
Howard Schultz