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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Fight
Trust
Fighting
Part
Something
Really
Larger
People
Sacrifice
Proud

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Success is best when it is shared.
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Success is empty if you arrive at the finish line alone.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure
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If you want to achieve widespread impact and lasting value, be bold.
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Customers have different need states and life experiences.
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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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We have a big opportunity in China. We think the number of stores here can rival the number in North America.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net.
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What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Who wants a dream that's near-fetched?
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
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Managing and navigating through a financial crisis is no fun at all.
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