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Customers must recognize that you stand for something.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Customers
Recognize
Stand
Must
Something
Branding

More quotes by Howard Schultz

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The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
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What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
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On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.
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The challenge of the retail business is the human condition.
Howard Schultz
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
Howard Schultz
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
Howard Schultz
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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
Howard Schultz
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You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
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We have a big opportunity in China. We think the number of stores here can rival the number in North America.
Howard Schultz
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
Howard Schultz
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
Howard Schultz
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I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
Howard Schultz
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The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard Schultz
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Success is best when it is shared.
Howard Schultz
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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.
Howard Schultz
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
Howard Schultz
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Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.
Howard Schultz
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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A great business has to have a conscience. You have to know who you are and who you are not.
Howard Schultz