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Customers must recognize that you stand for something.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Stand
Must
Something
Branding
Customers
Recognize

More quotes by Howard Schultz

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My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.
Howard Schultz
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Success is best when it is shared.
Howard Schultz
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Social and digital media is a bullet train, and that bullet train is not coming home.
Howard Schultz
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Sometimes you have to create the thing you want to be part of.
Howard Schultz
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
Howard Schultz
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Managing and navigating through a financial crisis is no fun at all.
Howard Schultz
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Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money.
Howard Schultz
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If you want to achieve widespread impact and lasting value, be bold.
Howard Schultz
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Don't buy preground coffee.
Howard Schultz
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You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
Howard Schultz
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
Howard Schultz
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
Howard Schultz
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On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.
Howard Schultz
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Howard Schultz
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Success is best when its shared
Howard Schultz
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
Howard Schultz
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Who wants a dream that's near-fetched?
Howard Schultz
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We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.
Howard Schultz
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Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.
Howard Schultz
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People in Washington need to put their feet in the shoes of working Americans.
Howard Schultz