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Customers must recognize that you stand for something.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Branding
Customers
Recognize
Stand
Must
Something

More quotes by Howard Schultz

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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
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Success is something that has to be earned every day.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
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Success is best when its shared
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
Howard Schultz
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Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.
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In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
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Customers have different need states and life experiences.
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At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.
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Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
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Don't buy preground coffee.
Howard Schultz
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When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.
Howard Schultz
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While their service is ending, our responsibility is just beginning!
Howard Schultz
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
Howard Schultz
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If you want to achieve widespread impact and lasting value, be bold.
Howard Schultz
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The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard Schultz
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My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.
Howard Schultz