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Who wants a dream that's near-fetched?

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Near
Wants
Dream
Fetched

More quotes by Howard Schultz

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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
Howard Schultz
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We think of Starbucks not as a coffee company but a media company.
Howard Schultz
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
Howard Schultz
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
Howard Schultz
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Starbucks represents something beyond a cup of coffee.
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
Howard Schultz
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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
Howard Schultz
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Managing and navigating through a financial crisis is no fun at all.
Howard Schultz
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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
Howard Schultz
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Risk more than others think safe.
Howard Schultz
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
Howard Schultz
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There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net.
Howard Schultz
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If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.
Howard Schultz
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
Howard Schultz
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In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
Howard Schultz
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Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.
Howard Schultz
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
Howard Schultz
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Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
Howard Schultz
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Customers have different need states and life experiences.
Howard Schultz
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I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream.
Howard Schultz