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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
Howard Schultz
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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
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More quotes by Howard Schultz
If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.
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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Success is best when it is shared.
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In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
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Everyone must have a shot at the American Dream.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
Howard Schultz
But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
Howard Schultz
Sometimes you have to create the thing you want to be part of.
Howard Schultz
Who wants a dream that's near-fetched?
Howard Schultz
Business leaders cannot be bystanders.
Howard Schultz
I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
Howard Schultz
California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
Howard Schultz
