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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
Howard Schultz
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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
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Brooklyn
New York
Howard D. Schultz
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Always
System
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Whatever
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More quotes by Howard Schultz
My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.
Howard Schultz
Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
Howard Schultz
Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
Howard Schultz
In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
Howard Schultz
I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
Howard Schultz
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
Howard Schultz
I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
Howard Schultz
I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
Howard Schultz
Starbucks represents something beyond a cup of coffee.
Howard Schultz
Risk more than others think safe.
Howard Schultz
The lifeblood of job creation in America is small business, but they can't get access to credit.
Howard Schultz
Sometimes you have to create the thing you want to be part of.
Howard Schultz
We think of Starbucks not as a coffee company but a media company.
Howard Schultz
Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
Howard Schultz
Social and digital media is a bullet train, and that bullet train is not coming home.
Howard Schultz
Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
Howard Schultz
My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
Howard Schultz
At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.
Howard Schultz
In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
Howard Schultz
People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.
Howard Schultz
