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Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
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Brooklyn
New York
Howard D. Schultz
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More quotes by Howard Schultz

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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Howard Schultz
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
Howard Schultz
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People around the world, they want the authentic Starbucks experience.
Howard Schultz
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
Howard Schultz
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Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
Howard Schultz
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Success is best when its shared
Howard Schultz
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
Howard Schultz
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There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net.
Howard Schultz
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I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream.
Howard Schultz
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Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.
Howard Schultz
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Howard Schultz
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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
Howard Schultz
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You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
Howard Schultz
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Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.
Howard Schultz
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Sometimes the difference between winning and losing is will. The will to make it happen.
Howard Schultz
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
Howard Schultz
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Risk more than others think safe.
Howard Schultz
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Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
Howard Schultz
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On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.
Howard Schultz
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The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Howard Schultz