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Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
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Overnight
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More quotes by Howard Schultz

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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money.
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Most business people today are not going to invest in the uncertainty that exists in America.
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Anybody can leverage celebrity for profit.
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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
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Success is best when its shared
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People in Washington need to put their feet in the shoes of working Americans.
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The lifeblood of job creation in America is small business, but they can't get access to credit.
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Don't buy preground coffee.
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Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
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We think of Starbucks not as a coffee company but a media company.
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