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Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
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Overnight
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More quotes by Howard Schultz

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Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
Howard Schultz
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There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net.
Howard Schultz
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
Howard Schultz
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Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.
Howard Schultz
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The entrepreneurial opportunity in America is alive and well.
Howard Schultz
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Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.
Howard Schultz
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I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.
Howard Schultz
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Customers have different need states and life experiences.
Howard Schultz
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Starbucks represents something beyond a cup of coffee.
Howard Schultz
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Risk more than others think safe.
Howard Schultz
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Howard Schultz
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Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.
Howard Schultz
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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
Howard Schultz
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Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
Howard Schultz
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It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
Howard Schultz
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Who wants a dream that's near-fetched?
Howard Schultz
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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.
Howard Schultz
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When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
Howard Schultz
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Sometimes you have to create the thing you want to be part of.
Howard Schultz
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While their service is ending, our responsibility is just beginning!
Howard Schultz