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In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Many
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Deforestation
People
Places
Marketplace
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Educate
Influence
Grown
Respect
Coffee
Position
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More quotes by Howard Schultz

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What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
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Risk more than others think safe.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Customers must recognize that you stand for something.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.
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Sometimes you have to create the thing you want to be part of.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Anybody can leverage celebrity for profit.
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
Howard Schultz
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The lifeblood of job creation in America is small business, but they can't get access to credit.
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure
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Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
Howard Schultz
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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
Howard Schultz