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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Things
Results
Newspapers
Time
Decision
Lots
Think
Choices
Coffee
Thinking
Whatever
Decisions
Whether
Market
Parity
Living
Result
Convenience
Place
Beginning
Consumer
Make
Cost
Consumers

More quotes by Howard Schultz

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I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
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Everyone must have a shot at the American Dream.
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People in Washington need to put their feet in the shoes of working Americans.
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The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Sometimes you have to create the thing you want to be part of.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
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Success is something that has to be earned every day.
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The lifeblood of job creation in America is small business, but they can't get access to credit.
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To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
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