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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Many
Significant
Years
Recognize
Overnight
Think
India
Represents
Thinking
Walk
Store
People
Difference
Serving
Walks
Stores
Differences
Companies
Company
Coffee

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Sometimes you have to create the thing you want to be part of.
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Starbucks represents something beyond a cup of coffee.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
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It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
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I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
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A great business has to have a conscience. You have to know who you are and who you are not.
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The entrepreneurial opportunity in America is alive and well.
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