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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Away
Bystanders
Never
Drift
Forgiven
Mediocrity
Walked
Relevant
Allow
Couldn
Bystander

More quotes by Howard Schultz

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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Sometimes you have to create the thing you want to be part of.
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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While their service is ending, our responsibility is just beginning!
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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
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Success is empty if you arrive at the finish line alone.
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The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
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Success is something that has to be earned every day.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
Howard Schultz
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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Howard Schultz