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Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
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Growing
Tracks
Living
Happier
Felt
Families
Money
Track
Always
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More quotes by Howard Schultz

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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
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Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
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The entrepreneurial opportunity in America is alive and well.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.
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People in Washington need to put their feet in the shoes of working Americans.
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Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.
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Customers have different need states and life experiences.
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I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.
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We have a big opportunity in China. We think the number of stores here can rival the number in North America.
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While their service is ending, our responsibility is just beginning!
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I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.
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Success is best when its shared
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Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.
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Starbucks represents something beyond a cup of coffee.
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Customers must recognize that you stand for something.
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In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
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People around the world, they want the authentic Starbucks experience.
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Sometimes you have to create the thing you want to be part of.
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