Quote

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Way
Putting
Things
Save
Cost
Sale
Cutting
Sustainable
Side
Prices
Sides
Costs
Business
Prosperity
Enough
Strategy

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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
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In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Success is something that has to be earned every day.
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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who are being left behind. We cannot have an America that is only based on the wealthy.
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We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.
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The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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