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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Sale
Cost
Sustainable
Cutting
Prices
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Costs
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Prosperity
Business
Strategy
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Way
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More quotes by Howard Schultz

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Success is best when its shared
Howard Schultz
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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
Howard Schultz
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Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.
Howard Schultz
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
Howard Schultz
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The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Howard Schultz
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The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
Howard Schultz
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Customers must recognize that you stand for something.
Howard Schultz
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People around the world, they want the authentic Starbucks experience.
Howard Schultz
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
Howard Schultz
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard Schultz
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
Howard Schultz
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Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.
Howard Schultz
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
Howard Schultz
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Success is best when it is shared.
Howard Schultz
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Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
Howard Schultz
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I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.
Howard Schultz
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I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.
Howard Schultz
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The entrepreneurial opportunity in America is alive and well.
Howard Schultz
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
Howard Schultz
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The lifeblood of job creation in America is small business, but they can't get access to credit.
Howard Schultz