Quote

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Things
Save
Cost
Sale
Cutting
Sustainable
Side
Prices
Sides
Costs
Business
Prosperity
Enough
Strategy
Way
Putting

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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Managing and navigating through a financial crisis is no fun at all.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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The lifeblood of job creation in America is small business, but they can't get access to credit.
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
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We think of Starbucks not as a coffee company but a media company.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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Business leaders cannot be bystanders.
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
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Don't buy preground coffee.
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If you want to achieve widespread impact and lasting value, be bold.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.
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The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
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Customers have different need states and life experiences.
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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
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