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Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
Howard Schultz
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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Hear
Worse
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Confidence
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Americans
Every
Paper
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Consumer
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Consumers
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Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
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The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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We think of Starbucks not as a coffee company but a media company.
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