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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
Howard Schultz
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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Values
Culture
Wanted
Trying
Guiding
Began
Principles
Create
More quotes by Howard Schultz
Believe in your dreams and dream big. And then after youve done that, dream bigger.
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Success is best when it is shared.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.
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If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
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If you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
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If you want to achieve widespread impact and lasting value, be bold.
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Risk more than others think safe.
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
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I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
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Customers have different need states and life experiences.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
Howard Schultz
