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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Culture
Wanted
Trying
Guiding
Began
Principles
Create
Values

More quotes by Howard Schultz

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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.
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Managing and navigating through a financial crisis is no fun at all.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
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Customers have different need states and life experiences.
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
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Most business people today are not going to invest in the uncertainty that exists in America.
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I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.
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If you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around.
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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
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Everyone must have a shot at the American Dream.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Sometimes the difference between winning and losing is will. The will to make it happen.
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