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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Principles
Create
Values
Culture
Wanted
Trying
Guiding
Began

More quotes by Howard Schultz

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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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Success is best when its shared
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You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
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Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money.
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Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
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Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
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Most business people today are not going to invest in the uncertainty that exists in America.
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I think growth covers up mistakes.
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People in Washington need to put their feet in the shoes of working Americans.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.
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Sometimes the difference between winning and losing is will. The will to make it happen.
Howard Schultz
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
Howard Schultz
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
Howard Schultz
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I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.
Howard Schultz