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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Wanted
Trying
Guiding
Began
Principles
Create
Values
Culture

More quotes by Howard Schultz

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The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
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I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
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Success is something that has to be earned every day.
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Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
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People around the world, they want the authentic Starbucks experience.
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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
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Sometimes the difference between winning and losing is will. The will to make it happen.
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With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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Managing and navigating through a financial crisis is no fun at all.
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Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.
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Customers have different need states and life experiences.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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Starbucks represents something beyond a cup of coffee.
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Success is empty if you arrive at the finish line alone.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
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