Quote

We think of Starbucks not as a coffee company but a media company.

Howard Schultz

Change background

T
T
T

Change font

TAGS & TOPICS

Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Coffee
Media
Company
Think
Thinking

More quotes by Howard Schultz

Image
Believe in your dreams and dream big. And then after youve done that, dream bigger.
Howard Schultz
Image
The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
Howard Schultz
Image
Managing and navigating through a financial crisis is no fun at all.
Howard Schultz
Image
The challenge of the retail business is the human condition.
Howard Schultz
Image
Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.
Howard Schultz
Image
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
Howard Schultz
Image
Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard Schultz
Image
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
Howard Schultz
Image
Social and digital media is a bullet train, and that bullet train is not coming home.
Howard Schultz
Image
Sometimes you have to create the thing you want to be part of.
Howard Schultz
Image
Anybody can leverage celebrity for profit.
Howard Schultz
Image
I think growth covers up mistakes.
Howard Schultz
Image
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Howard Schultz
Image
I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
Howard Schultz
Image
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Howard Schultz
Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America.
Howard Schultz
Image
Risk more than others think safe.
Howard Schultz
Image
To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
Howard Schultz
Image
I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
Howard Schultz
Image
Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
Howard Schultz