Quote

We think of Starbucks not as a coffee company but a media company.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Coffee
Media
Company
Think
Thinking

More quotes by Howard Schultz

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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
Howard Schultz
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Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.
Howard Schultz
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The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard Schultz
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I think growth covers up mistakes.
Howard Schultz
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Don't buy preground coffee.
Howard Schultz
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People in Washington need to put their feet in the shoes of working Americans.
Howard Schultz
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
Howard Schultz
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We have a big opportunity in China. We think the number of stores here can rival the number in North America.
Howard Schultz
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The challenge of the retail business is the human condition.
Howard Schultz
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Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.
Howard Schultz
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The entrepreneurial opportunity in America is alive and well.
Howard Schultz
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
Howard Schultz
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If you want to achieve widespread impact and lasting value, be bold.
Howard Schultz
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
Howard Schultz
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Most business people today are not going to invest in the uncertainty that exists in America.
Howard Schultz
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
Howard Schultz
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Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
Howard Schultz
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It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
Howard Schultz
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Risk more than others think safe.
Howard Schultz
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
Howard Schultz