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We think of Starbucks not as a coffee company but a media company.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Coffee
Media
Company
Think
Thinking

More quotes by Howard Schultz

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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
Howard Schultz
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Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.
Howard Schultz
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To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
Howard Schultz
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
Howard Schultz
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Customers must recognize that you stand for something.
Howard Schultz
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Risk more than others think safe.
Howard Schultz
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
Howard Schultz
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard Schultz
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In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
Howard Schultz
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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
Howard Schultz
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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
Howard Schultz
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It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
Howard Schultz
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We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.
Howard Schultz
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
Howard Schultz
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In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
Howard Schultz
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People in Washington need to put their feet in the shoes of working Americans.
Howard Schultz
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The challenge of the retail business is the human condition.
Howard Schultz
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Don't buy preground coffee.
Howard Schultz
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
Howard Schultz
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Business leaders cannot be bystanders.
Howard Schultz