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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Shoes
Cry
Battle
Live
Need
Needs
Way
Customers
Breathe

More quotes by Howard Schultz

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If you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around.
Howard Schultz
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Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.
Howard Schultz
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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
Howard Schultz
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
Howard Schultz
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
Howard Schultz
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I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.
Howard Schultz
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Don't buy preground coffee.
Howard Schultz
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
Howard Schultz
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
Howard Schultz
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I think growth covers up mistakes.
Howard Schultz
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
Howard Schultz
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My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.
Howard Schultz
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The entrepreneurial opportunity in America is alive and well.
Howard Schultz
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In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
Howard Schultz
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Starbucks represents something beyond a cup of coffee.
Howard Schultz
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
Howard Schultz
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
Howard Schultz
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You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
Howard Schultz
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
Howard Schultz
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Managing and navigating through a financial crisis is no fun at all.
Howard Schultz