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We have a big opportunity in China. We think the number of stores here can rival the number in North America.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Bigs
Rival
America
Rivals
Think
North
Thinking
Stores
China
Number
Numbers
Opportunity

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Who wants a dream that's near-fetched?
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
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The lifeblood of job creation in America is small business, but they can't get access to credit.
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
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Risk more than others think safe.
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Sometimes you have to create the thing you want to be part of.
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Success is empty if you arrive at the finish line alone.
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People in Washington need to put their feet in the shoes of working Americans.
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You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
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Most business people today are not going to invest in the uncertainty that exists in America.
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Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
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If you want to achieve widespread impact and lasting value, be bold.
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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
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It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
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