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People around the world, they want the authentic Starbucks experience.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Authentic
Experience
Around
World
People

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The challenge of the retail business is the human condition.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
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Success is empty if you arrive at the finish line alone.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
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We have a big opportunity in China. We think the number of stores here can rival the number in North America.
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
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Who wants a dream that's near-fetched?
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.
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Starbucks represents something beyond a cup of coffee.
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