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People around the world, they want the authentic Starbucks experience.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Authentic
Experience
Around
World
People

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The entrepreneurial opportunity in America is alive and well.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Customers must recognize that you stand for something.
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I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure
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Risk more than others think safe.
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While their service is ending, our responsibility is just beginning!
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who are being left behind. We cannot have an America that is only based on the wealthy.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
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Success is best when its shared
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Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Success is something that has to be earned every day.
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
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