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People around the world, they want the authentic Starbucks experience.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Experience
Around
World
People
Authentic

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Everyone must have a shot at the American Dream.
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Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
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In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
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Customers have different need states and life experiences.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
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We have a big opportunity in China. We think the number of stores here can rival the number in North America.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
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Anybody can leverage celebrity for profit.
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Sometimes the difference between winning and losing is will. The will to make it happen.
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Don't buy preground coffee.
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