Quote

Our history is based on extending the brand to categories within the guardrails of Starbucks.

Howard Schultz

Change background

T
T
T

Change font

TAGS & TOPICS

Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Brand
Brands
Based
Within
History
Extending
Categories

More quotes by Howard Schultz

Image
The lifeblood of job creation in America is small business, but they can't get access to credit.
Howard Schultz
Image
To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
Howard Schultz
Image
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Howard Schultz
Image
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Howard Schultz
Image
Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.
Howard Schultz
Image
Believe in your dreams and dream big. And then after youve done that, dream bigger.
Howard Schultz
Image
It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
Howard Schultz
Image
We think of Starbucks not as a coffee company but a media company.
Howard Schultz
Image
Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
Howard Schultz
Image
Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
Howard Schultz
Image
Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
Howard Schultz
Image
Social and digital media is a bullet train, and that bullet train is not coming home.
Howard Schultz
Image
Any business today that embraces the status quo as an operating principle is going to be on a death march.
Howard Schultz
Image
I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
Howard Schultz
Image
Customers have different need states and life experiences.
Howard Schultz
Image
While their service is ending, our responsibility is just beginning!
Howard Schultz
Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
Howard Schultz
Image
Sometimes you have to create the thing you want to be part of.
Howard Schultz
Image
I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
Howard Schultz
Image
Risk more than others think safe.
Howard Schultz