Quote

Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
People
Requires
Regard
Pressure
Large
Approach
Managing
Small
Disciplined
Business
Thoughtful
Today
Extremely

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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money.
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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
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Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
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If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
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There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Most business people today are not going to invest in the uncertainty that exists in America.
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In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
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To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
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If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.
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Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
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