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Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.
Howard Schultz
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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Approach
Managing
Small
Disciplined
Thoughtful
Business
Extremely
Today
Requires
People
Regard
Pressure
Large
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People around the world, they want the authentic Starbucks experience.
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Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
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Sometimes you have to create the thing you want to be part of.
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There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
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Sometimes the difference between winning and losing is will. The will to make it happen.
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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
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Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure
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Who wants a dream that's near-fetched?
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At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.
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A great business has to have a conscience. You have to know who you are and who you are not.
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I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.
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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
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You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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