Quote

I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
Cups
Coffee
Create
Taken
Community
Simple
Power
Savoring
People
Connect

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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.
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When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Don't buy preground coffee.
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Everyone must have a shot at the American Dream.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
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Success is best when its shared
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
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Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.
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Who wants a dream that's near-fetched?
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The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Customers have different need states and life experiences.
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