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I never took classic business classes in college, so I don't have the background that any of the people running large companies have.

Howard Schultz

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Howard Schultz
Age: 71
Born: 1953
Born: July 19
Businessman
Businessperson
Entrepreneur
Financier
Writer
Brooklyn
New York
Howard D. Schultz
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Business
Backgrounds
Running
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Never
Companies
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More quotes by Howard Schultz

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What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.
Howard Schultz
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
Howard Schultz
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When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
Howard Schultz
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Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard Schultz
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Success is empty if you arrive at the finish line alone.
Howard Schultz
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
Howard Schultz
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
Howard Schultz
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Howard Schultz
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I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.
Howard Schultz
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Risk more than others think safe.
Howard Schultz
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The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Howard Schultz
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
Howard Schultz
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Sometimes you have to create the thing you want to be part of.
Howard Schultz
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A great business has to have a conscience. You have to know who you are and who you are not.
Howard Schultz
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The challenge of the retail business is the human condition.
Howard Schultz
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The lifeblood of job creation in America is small business, but they can't get access to credit.
Howard Schultz
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Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.
Howard Schultz
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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
Howard Schultz
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You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
Howard Schultz
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We think of Starbucks not as a coffee company but a media company.
Howard Schultz